Our commitment goes much further than just building Websites and designing collateral material - we also look to advise our clients on how to evolve their brand and how to integrate new media into their marketing strategies.
Arguing for “separation of content from presentation” implies a neat division between the two. The reality, of course, is that content and form, structure and style, can never be fully separated. Anyone who’s ever written a document and played around to see the impact of different fonts, heading weights, and whitespace on the way the writing flows knows this is true. Anyone who’s ever squinted at HTML code, trying to parse text from tags, knows it too.
In this 60-minute video from An Event Apart Boston, Scott Berkun tackles designer disempowerment. He discusses how power actually works, and why developing salesmanship skills is a must, even if your job isn’t public-facing.
Websites and Web applications have become progressively more complex as our industry’s technologies and methodologies advance. What used to be a one-way static medium has evolved into a very rich and interactive experience. But regardless of how much has changed in the production process, a website’s success still hinges on just one thing…
